:root{--ink:#111214;--paper:#f5f1ea;--paper-2:#fbf9f5;--white:#fff;--orange:#ff6c0e;--orange-dark:#df5704;--gray:#696b70;--line:rgba(17,18,20,.13);--line-dark:rgba(255,255,255,.18);--shadow:0 22px 70px rgba(27,24,20,.1);--radius:14px;--shell:1240px;--font:Inter,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif}
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.featured-case{overflow:hidden;color:#fff;background:var(--ink)}.case-grid{position:relative;display:grid;grid-template-columns:.76fr 1.24fr;align-items:center;gap:75px}.case-copy{max-width:470px}.case-copy h2{font-size:clamp(2.3rem,3.7vw,3.9rem)}.case-copy>p:not(.eyebrow){color:#b3b4b7}.case-copy .button{margin-top:18px;color:#fff;border-color:rgba(255,255,255,.4)}.case-copy .button:hover{color:var(--ink);background:#fff}.case-device{position:relative;padding-bottom:35px}.device-top{display:flex;height:24px;align-items:center;gap:5px;padding-inline:12px;border:1px solid rgba(255,255,255,.25);border-bottom:0;border-radius:12px 12px 0 0;background:#202226}.device-top span{width:5px;height:5px;border-radius:50%;background:#696b70}.device-screen{height:360px;overflow:hidden;border:1px solid rgba(255,255,255,.25);background:#fff}.device-screen img{width:100%;height:100%;object-fit:cover;object-position:top}.device-base{position:absolute;right:-8%;bottom:17px;left:-8%;height:18px;border-radius:2px 2px 50% 50%;background:linear-gradient(#c6c7c8,#6b6d70 38%,#222 42%,#777);box-shadow:0 15px 20px rgba(0,0,0,.45)}.case-note{position:absolute;right:-1%;bottom:-4%;color:#fff;font-size:1rem}.case-note span{background:var(--orange)}
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